제주航空,제주에어,航空marketing 사례(instance),저가航空사,브랜드marketing ,서비스marketing …
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Download : 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx
제주航空,제주에어,航空marketing 사례(instance),저가航空사,브랜드marketing ,서비스marketing ,글로벌경영,사례(instance)analysis(분석) ,swot,stp,4p
Download : 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx( 84 )
제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p , 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p경영경제레포트 , 제주항공 제주에어 항공마케팅사례 저가항공사 브랜드마케팅 서비스마케팅 글로벌경영 사례 swot stp p
제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례,swot,stp,p,경영경제,레포트
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순서
제주航空,제주에어,航空marketing 사례(instance),저가航空사,브랜드marketing ,서비스marketing ,글로벌경영,사례(instance)analysis(분석) ,swot,stp,4p
_SLIDE_1_
_SLIDE_2_
LCC Market Environment
Introduction of JEJU AIR
Analysis of JEJU AIR
Analysis of Domestic LCC
Analysis of International LCC: AirAsia
Conclusion
Q&A
References
CONTENTS
_SLIDE_3_
LCC(Low Cost Carrier)Market Environment
_SLIDE_4_
LCC Market Environment
자료(data): 한국공航空(항공) 사, 인천공航空(항공) 사 (2012.9)
_SLIDE_5_
LCC Market Environment
자료(data): 한국공航空(항공) 사 (2012.11)
_SLIDE_6_
Introduction of
JEJU AIR
_SLIDE_7_
Introduction of JEJU AIR
_SLIDE_8_
Advertisement
_SLIDE_9_
Analysis of
JEJU AIR
_SLIDE_10_
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Low price policy
Relationship between JEJU air and JEJU tour image
Minimize and low quality service
Lack of conviction about safety
Increase abroad traveling
Increase needs about LCC
Inroads of foreign airline into the Korean market
Increase competition to ASIANA. KOREANAIR
_SLIDE_11_
STP-Segmentation
_SLIDE_12_
STP-Targeting
_SLIDE_13_
STP-Positioning
AirAsia
JEJU AIR
Level of localreliance (Hi…(To be continued )
레포트/경영경제
다.
