Chasm Marketing1 30 30
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레포트/기타
Chasm Marketing1 30 30 , Chasm Marketing1 30 30 기타레포트 , Chasm Marketing
순서
Chasm Marketing1 30 30
_SLIDE_1_
CHASM MARKETING
_SLIDE_2_
What is CHASM?
TECHNOLOGY ADOPTION LIFECYCLE
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_SLIDE_3_
Chasm & High-tech product
Continuous Innovation
Discontinuous Innovation
- Most high-tech products
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_SLIDE_4_
What is Chasm marketing?
A marketing strategy that is devised as a solution of getting out of the quagmire which is named CHASM
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_SLIDE_5_
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Example Selection : Why?
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Example Selection : Why?
Similarity of reasons
why they experienced ‘Chasm’
Analyzing both cases comes up to overcoming strategies
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_SLIDE_8_
RFID Suffered from Chasm
Radio Frequency Identification (“Chips, Tags”)
Advanced AIDC(Automatic Identification and Data Capture) Technology compared to Barcode
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_SLIDE_9_
Bar-code
RFID
Type
Non-contact style
Recognition Range
Up to 50 cm
Up to 3m
Data storage
Up to 100 byte
Up to 512 kb
Data Write
Impossible
Possible
Durability
Frequency
Almost nothing
Short …(투비컨티뉴드 )
Chasm,Marketing,기타,레포트
Chasm Marketing1 30 30
설명
다.
